The International Economic Development Council (IEDC) presented Elgin County Economic Development with a Silver Award in the New Media category for its 2015 “Where in Elgin?” Facebook Video Contest. The award was presented at the IEDC annual conference in Cleveland, Ohio on September 27, 2016. This is the 8th time that Elgin County has received international recognition from IEDC.
"It is a tremendous honour for Elgin County to once again be recognized as one of the world's best economic development programs,” said Elgin County Warden Bernie Wiehle. "The County has been able to successfully tap into the power of social media, using it to generate interest in our local tourism assets and raise the profile of businesses in our community.”
The “Where in Elgin?” Video Contest was a campaign designed to engage Elgin County’s social media followers through the use of video content. A Go-Pro camera was used to film different local tourist attractions over the course of 15 weeks and social media followers were encouraged to guess the featured locations for the chance to win prizes. Elgin County was able to significantly increase engagement on its social media platforms while simultaneously highlighting the area’s great local tourist attractions and businesses.
Over the course of three months the “Where in Elgin?” videos were viewed over 39,000 times. The campaign was so well received that it was continued during the summer of 2016 with increased success. Elgin County Economic Development plans to bring the campaign back again in 2017.